Clear.
In turbulent times, as during the pandemic crisis of Covid-19, research usually highlights more irrational behaviours, overwhelmed by emotions like fear. Clear is a communication project aimed at encouraging a spontaneous and rational behaviour whenever an item of news is heard for the first time. Clear is a sort of communication format - an “approach” - with a specific Purpose: to be aware of the fact that the world is constantly changing and individuals should recognize opportunities rather than dangers in this.
Restar Program.
Restart Program was a project by Roberta Zarpellon and Stefano Martello, in collaboration with FERPI Federazione Relazioni Pubbliche Italiana – Delegation of Triveneto. The project offered several online Webinar and an operational Guide, that was possible to be downloaded from Franco Angeli Editore website for free.
Restart Program had the Mission to provide a proper combination of instruments, tools, methodologies of Communication, and Reputation Management to Professionals and Firms (small, medium and large businesses as well). This Project brought forward several solutions to create and enhance strong communication strategies, which resulted from the challenges of the Covid-19 crisis and the changes in the role played by the communication experts.
As a Team Member, I was in charge of coordinating the research and the analysis of appropriate Case Studies with some students from the Association of UniFERPI. I interviewed and moderated the conversation with some “important guests” from the companies we had identified, with a focus on their own communication projects.
Splash. Re-Branding
“Splash” is a small cleaning company. The local firm did not possess its own company identity, and consequently was not able to stand out from its competitors.
Throughout a deep analysis of the company and its objectives, I carried out a strategic “Re-Branding”. Indeed, I redefined the company identity by looking at the product and services offered by the firm, while benchmarking them with the related market. At the same time, I leveraged on a thorough analysis of the online/offline communication tools, which revealed the company’s positioning and final target.
How about the final result?
- A guide about “our identity” – as to constantly be aware of who we are and who we want to be
- An ad-hoc image and a new logo;
- A complete Press kit and graphic layouts;
- Enhanced level of engagement from the staff members;
- Interest from new clients;
- Increased brand awareness in the local market.
