"How To Communicate in Turbulent Times"
by Scott Kronick - CEO Asia Pacific Ogilvy Public Relation
In this article, Scott Kronick – CEO Asia Pacific Ogilvy Public Relation - highlights some crucial actions to be considered and to be carried out in a crisis. Kronick enhances the model called “D.R.I.V.E.” for crisis communication – related to the spread of Covid-19 epidemic from February 2020.
From english to italian.
Luca Poma shared the translantion
on his blog "CreatoriDiFuturo.it"
Luca Poma, advisor and professor in Reputation Management, at Lumsa University in Rome, San Marino University and IlSole24Ore Business School .
